AI Sales, built on the CRM you already run

The fastest way to kill adoption of a new sales tool is to make reps keep two systems in sync by hand. So AI Sales doesn't ask a team to move off their CRM — it mirrors leads, contacts, accounts, and opportunities locally, so pipeline boards, AI features, and analytics stay fast without waiting on someone else's API.

The CRM stays the system of record. AI Sales pushes changes back wherever the CRM's API supports it — a lead status update, a score change — and is upfront in the product when something (like an opportunity stage change) can only update the local view for now, rather than quietly pretending a write succeeded.

That honesty about what's synced and what isn't is a small detail, but it's the difference between a tool reps trust and one they route around.